Case studies
Seven case studies: three industry cases and four analytics deep-dives, all built on public data. Every one links to the full report.
Industry case studies
Built on public data and written as consulting-style recommendations.
Re-deploy before you buy: where London's e-bikes earn their keep
9 million hires show the 2025 rollout diluted demand, and a price barrier keeps casual riders off e-bikes.
Full report
Which insurers to build group health on, and where the claim journey leaks
Regulator data on 29 insurers, read as a partner and product decision.
Full report
Mulberry's FY2022 recovery was real, but smaller and more fragile than it looked
Ratios, competitor analysis against Ted Baker, quality of earnings and a margin sensitivity.
Analytics deep-dives
Statistics, segmentation, data visualisation and market research on public data, each with the full report.
One in five English neighbourhoods is under-ranked by the deprivation index
Can 32,844 areas be grouped into profiles the overall score hides?
Full report
The energy transition is real, but slow, uneven and unfair
Is the world moving away from fossil fuels, and is that shift fair?
Full report
Staying active is worth about seven years of memory in later life
Which changeable factors are linked to memory among 9,670 older adults?
Full report
UK fruit juice, juice drinks and smoothies, on one page
When people drink it, where the market is heading and what brands could do.