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UK fruit juice, juice drinks and smoothies, on one page

Data Mintel, Fruit Juice, Juice Drinks and Smoothies, UK, 2023Format Single-page infographic
TL;DR

Juice is a morning habit: 100% juice and smoothies are most popular at breakfast, and juice drinks also peak first thing, for hydration. With volumes forecast to decline and then saturate, the growth opportunities are adult flavours for later in the day, cocktail and mocktail use, and provenance and sustainability claims.

Open the full report (PDF, 1 page) ↗The original infographic

The infographic

Infographic: fruit juice, juice drinks and smoothies in the UK, 2023. Juice intake by time of day, usage and market outlook, and behaviours related to fruit juice and juice drinks.

What it shows

  • When people drink it: share of people choosing 100% juice, smoothies and juice drinks at each time of day.
  • Where the market is heading: usage trends from 2020 to 2022 and an outlook for 2023, 2024-25 and 2026-27: trading down, then falling and saturating volumes.
  • What shoppers care about: native and homegrown ingredients, food miles and sustainability.
  • What brands could do: adult flavours for later in the day, cocktail and mocktail pairings, and functional ingredients linked to relaxation.